Not Business As UsualPosted: June 28, 2015
Picking up on a theme from last week’s essay and the behavior of Corporations who’s only focus is profits to funnel to stockholders (and having just last night watched the movie Barbarians at the Gates about the debacle of the Leveraged Buy Out of RJR Nabisco by Kolberg Kravitz Roberts & Co and having read a 15 yr post-mortem on the results of that unbelievable but true story by the co-author of the book by the same title – which is NOT a pretty picture), I wanted to focus this week on a few shining stars of business that I have personal experience with.
Recently, we received the kind attentions of a hired writer who created a word picture of our business for our profile page at the Green Home website. It was accurate and also a bit of fun to read how another person might describe us. We have been involved with Green Home located physically in San Francisco CA since the year 2000 around the time of its founding by Lawrence Comras. One may view him as the true entrepreneurial spirit – good at getting an enterprise up and running but not able to remain in management for the long run. Not everyone is cut out for it and that was also a theme from last night’s movie regarding the CEO at the time of the LBO of RJR.
Before our oldest son was born 15 years ago, we thought about dropping the minor consumer products our business was offering – key tags, picture frames, cutting boards and clipboards. After the birth of our oldest son, we thought as business owners of a small business that perhaps this little sideline of ours might make a good “starter” business for our son to learn within. We began funneling all revenues from these products as “royalties” to an account for our son. These products have never been what truly pay our bills or support our family.
So although it has been somewhat minor, working with Green Home has been a pleasure. Recently, there has been fresh energy pouring into their efforts to be a “useful” company and so in addition to “selling” products for revenue, they have a new interest in learning about the companies that supply those products and also offer visitors to their website a link to Info About Green Living as well as a Blog. Green Home says – “Our company is on a mission to green the world, one person (and one business) at a time.”
Another company I have a high opinion of is The Container Store. They have been purchasing our Origins 513 Tornado for the vanity countertops in the customer restrooms of their retail locations since 2005. At a link on The Container Store’s website they define “What We Stand For” describing themselves as an “organization with heart”. Among the categories there are Conscious Capitalism, Environmental Sustainability, as well as their commitments to employees, vendors, their communities and their stakeholders.
A company that I am fond of, even as their growth has made them seem much more “corporate”, is Whole Foods Market. The St Louis Galleria store employees are like family to me – though not all my favorites from their early days in St Louis (around the time that my oldest son was born) are still there – a few familiar faces remain and I like shopping there – especially for meat, seafood, bulk foods, gourmet cheeses (though concerns about cholesterol have curtailed our own enjoyment of these – what WFM offers is extraordinary for that food group) and produce.
I have a copy of John Mackey’s book “Conscious Capitalism”. It is described on the back cover as a “bold defense and reimagining of capitalism and a blueprint for a new system of doing business”. When asked “Can change occur in the larger world of business and leadership as it has for Mackey and Whole Foods ?” he answers – yes. He says that his most enthusiastic audiences are business people hungry to hear that their work has a higher purpose: to provide value for people and the planet.
Another company that I have a high regard for is mentioned on the back cover of Mackey’s book and in 3 locations in his text is Panera Bread. We first knew this company as St Louis Bread, who later merged with Panera, but sometimes one still sees locations bearing the original name. Their cafes are clean, spacious and comfortable. They offer salads, soups and bakery items that include sandwiches. When we have to go to St Louis, 2 hrs north of where we live, we often go to eat at Panera because we feel good about the quality of food they offer. The company has recently embraced the idea fully that “people are literally sick of eating food loaded with man-made ingredients. So, they’re chosing to eat better, even if it costs more, based on the promise that they’ll feel better and be happy.” I read a full page ad/letter in Time magazine from CEO Ron Shaich. They have published a list of artificial ingredients that will be removed from their menu offerings by 2016, saying “Our food will have no artificial colors, preservatives, sweeteners or flavors. None whatsoever.”
There are GOOD companies out there trying to make a difference and we should give these companies when we find them and discover that they are providing products that are useful to us, our business, voting with our dollars for the kind of commercial environment we prefer.
I have been grateful that for more than 25 years, Yemm & Hart has been deriving revenue to support our family by doing something I can feel good about everyday – making use of the materials that are turned in for recycling and using them to create “new” materials for use in the built environment on construction projects. Our ethics go beyond the business – for my partner, Stephen, and I have always been practical environmentalists that seek to live our lives in ways that leave the world a better place in return for our existence. We expect those values will be continued into the future by our sons, even when we are longer walking the planet.
~ Information Resources
100% Recycled Cutting Boards sold at Green Home – http://www.greenhome.com/100-recycled-plastic-cutting-board.html
100% Recycled Clip Boards sold at Green Home – http://www.greenhome.com/100-recycled-clip-board.html
Yemm & Hart profile at Green Home – http://www.greenhome.com/blog/greenhome-profiles-yemm-hart
“What We Stand For” blog at The Container Store – http://standfor.containerstore.com/
“Values Matter” at Whole Foods Market – http://www.wholefoodsmarket.com/valuesmatter
Harvey Bishop interview of John Mackey for Science of Mind magazine May 2015 issue – http://www.scienceofmind.com/e-mail/archives/2015/newsletter_may-01.html
Ad of the Day: Panera Gets Into Lifestyle Branding With Manifesto About Healthy Living posted June 15, 2015 in Adweek by Andrew McMains – http://www.adweek.com/news/advertising-branding/ad-day-panera-gets-lifestyle-branding-manifesto-about-healthy-living-165330
Blog author ~ Deborah Hart Yemm is co-founder of
Yemm & Hart, a green materials producer